Who is this written for?
This article is for product managers, product designers, user researchers, software engineers, data scientists and quality engineering team members. Basically, everyone in a product team can and should be aware of how to measure the performance and impact of the products they create. This article is meant to serve as a guide to introduce product measurement strategies and the theory behind which analytics to choose to measure an outcome.
So, what exactly are Product Outcomes and how can you measure them?
A product outcome is an observable and measurable metric, data point, action, behavior, financial…
I am a UX/UI designer who loves to create engaging and delightful applications.