Who is this written for?
This article is for product managers, product designers, user researchers, software engineers, data scientists and quality engineering team members. Basically, everyone in a product team can and should be aware of how to measure the performance and impact of the products they create. This article is meant to serve as a guide to introduce product measurement strategies and the theory behind which analytics to choose to measure an outcome.

So, what exactly are Product Outcomes and how can you measure them?
A product outcome is an observable and measurable metric, data point, action, behavior, financial…

I am a UX/UI designer who loves to create engaging and delightful applications.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store